In June 2010 Zuegg launched the new TV campaign for Zuegg Skipper, remaking the famous spot of the '80s, in which two teams were challenging themselves in a fair canoe race with correct sportsmanship.
In this spot, like in the original, the primary value is the fair play.
The film underlines/shows the Zuegg philosophy, oriented to the respect of nature and its rhythm.
Only in this way ZUEGG can obtain its high quality products.
A concept well summarised in the pay-off: "Passion for fruit, love for life".